The way you grab a reader’s attention right away is by giving a UNIQUE benefit, often with URGENCY or time limit.

Why urgency?

Because people are so busy, they may pass on reading what you have to say. But by installing a little urgency in the headline, you get them to take a minute to read the first few paragraphs, which IS the goal of the headline anyway.

Now, the only reason anyone does anything is to gain a benefit of some sort.

However, it’s far more compelling if you offer a unique benefit. Michael Porter calls that differentiation.

In the old days, Eugene Schwartz called it having a “mechanism.”

You have ONE PAGE or above the fold on a computer screen to convince people to READ MORE. That’s all you have. Most people think the headline is the most important part of the letter. And it is … BUT the lead consists of the headline and then the first 3-5 paragraphs. You MUST GRAB attention in the lead…NOT just the headline.

You do this by emphasizing unique benefits. And sometimes you throw in proof or credibility…just enough to convince people to read on. You might, for example, use a few testimonials or quote a few magazines or experts.

Your product is as good as the sales you make. Unless you make sales you don’t have a business, no matter how good your product is. Good sales people are sought after and companies are willing to spend millions on hiring and training excellent sales people simply because they have a direct impact on the company’s profitability. A good sales person is therefore unafraid of recession or the fear of being laid off.

In online marketing a sales letter is the counterpart of a direct sales person. Just as a sales person with poor selling skills will not be able to make a successful sale of the best products in great demand  at the most competitive prices, in the same way a poorly composed sales letter will not be able to convert readers into prospective customers.

It is thus imperative that you have an excellently crafted and composed sales letter for achieving your goals. Your sales letter must be absolutely convincing so that your readers are compelled to take necessary action and become potential customers and not remain mere readers.

The caption used must be attractive and compelling. You can grab your reader’s attention by appealing to their emotions, wants and desires. To do this you must understand your target audience and what their expectations are.

For instance, if you are catering to a business network they may want to know more about driving high quality, targeted traffic to their business sites. They will then plug up the traffic into a turn-key system which will do all the conversion and selling for them. In short, they are interested in knowing how to set up a business that will be profitable for them.

An example sales letter will read as follows: “REVEALED: How I Built a Million Pound Business from Home on a Budget. Step-by-Step Instructions” This contains exactly what a prospective business person will be looking for. Once you’ve got the attention you wanted devote the next few paragraphs in telling your own story. This can be easily achieved by following this procedure:

• Take a personal approach and introduce yourself. Allow your reader to relate to you.
• Talk about where you started and your incredible journey to reach where you are now.
• Give all credit to your product or business opportunity for your success.

This way the reader will be able to trust you and will be ready to buy you before looking at your product. Build on the rapport you have established with the reader and highlight the benefits they will get if they bought products directly from you.

The concluding piece to the sales letter is to convince the reader to act immediately. The ultimate goal of your sales letter is to make sales so remember to tell your customer what to do after reading the advertisement. For e.g. you may include a line which says “Click to buy NOW!” or “Purchase NOW by clicking here.”

Get to know Push Button Letters Software. What is this? Just fill in the blanks, click a button and out pops a potent, targeted sales letter ready to sell your products or services!

One of the best methods of winning the hearts of potential customers is though a business sales letter. You may use this medium to advertise products and services to potential clients and use either a formal or friendly way of writing to them.

You may vary the style of presentation in your business sales letter depending on your product, your target audience and your kind of business promotion. It may include various promotional offers and new line of products, services or businesses.
While writing out a sample business sales letter at first make a rough draft of your message and preferably use the business letter format. Using a proper letterhead will enhance the image of your company and in case you don’t have one put in all the relevant contact information in your letter. Try and keep your draft concise and to-the-point at the same time include all important information about the product or service.

Try and follow the standard paragraph writing conventions. The subject matter and flow of the content should be logical. The first paragraph must introduce the product and the services provided in exciting terms. The second paragraph will be more explicit and talk in detail about the special offers etc of the company.

The concluding paragraph must include an action item or a suggested plan of action. You could use statements like “Bring this coupon to receive the free television” as guidelines for your clients. For your business sales letter to be really effective you must include next steps or instructions on how the client needs to proceed from there.
The business sales letter must be written carefully and appropriately using the business letter format. Your tone and style of writing could be your own and can vary from being formal to friendly and exciting. If you choose to write informally, remember to include all promotional messages like brochures, flyers and invitations with your letter.

If you choose to employ a more formal style remember to use your company’s letter-head. You can, therefore, use the appropriate stationary depending on the format you choose to adopt.

You have something you want to promote, right?

It’s probably a product, but it could be a service, group, idea or organization.

You want to know what the big secret of sales promotion letters that get results is?

BENEFITS!

Absolutely, the secret is explaining the benefits to the reader of them taking the action you want.

So let’s say you’re holding a sales promotion. And you want to write a bang up letter for it. How do you do it? Try this:

1. Get yourself a pad of paper or open up a text document.

2. Pretend you’re the person you want to take the desired action.

3. Think about it through their eyes, their feelings, their skin.

How does it feel? What do things LOOK like from their point of view?

4. Now from THEIR point of view or perspective, make a list of all the BENEFITS of them taking action on your sales promotion.

5. Write those benefits up clearly into a letter.

Now you yourself a dandy little sales promotion letter that’ll get you results.

Why? Because there’s only one reason in the world anyone does anything. To get results. We can get all airy fairy metaphysical on this. Or we can debate it. But any way you slice it, at the end of the day, the person ACTS because they see a benefit in it, however distorted or twisted that may seem to us.

Sales Promotion Letter Basics

What is a sales promotion letter you ask? It is one of the most important tools of making your public aware of your product. These letters are used to tell prospective as well as already existing clients about new services or products that your business wants to introduce.

Sales letters can be sent through either electronic or the old-fashioned snail mail. E-mails are generally preferred now that almost everyone is Internet savvy.

But even if it is an e-mail sales promotion letter, make sure that your letter gives all the information required and is in an understandable, user-friendly format.
You can choose either a formal or an informal approach to writing your sales promotion letter. You can choose based on your target audience, your market and the type of promotion you are looking for. There is no one standard format for these letters, in fact just about any sort of promotional correspondence can pass off for a sales letter.
However, don’t underestimate the importance of these letters. They are very significant in creating more awareness about your company and all the promo offers you are willing to make.

These letters are sent to a particular market type for your company or an audience to make them aware of your new offers. Letters are personal and direct and therefore more effective than blog-posts or ads in the newspapers or magazines. Because of this significant effect, you must make sure your promotion letters are well-designed and accurate.
What goes into a good sales promotion letter? First, make sure it’s captivating. Don’t write predictable, forgettable clichés that your customer will yawn at. Make sure you have eye-catching headlines, intelligent description of your product and a good understanding of your target audience.
As mentioned, the headings are often the clinchers in this case. Since the first impressions are almost always the last, it is important that you make a good one with an interesting heading. It has to make your reader want to continue with the letter. Give tiny clues but not the entire summary of your promo, otherwise reading the rest of the letter will be pointless.

It should be short, precise and hard-hitting. Make sure the rest of your letter is also compact and interesting and you needn’t worry about getting a sales boost soon!

Rule #1:  You MUST have an OFFER

What is it you people get in exchange for doing what you ask?  It’s the proposition.

Rule #2:  There MUST be a WIFM or what’s in it for me

No one does anything without WIFM in it.

Rule #3:  There MUST be URGENCY

You need a DEADLINE to create urgency

Rule #4:  If possible, you need SCARCITY

We are powerfully motivated by scarcity, for better or worse.

How to Use A Sales Thank You Letter To Get Even More Sales Or Repeat Business

A sales thank you letter is a letter that is sent to first time individuals who purchased your products or services. Basically, these customers know that there is no need for you to send them a thank you letter, but out of appreciation you must send them this letter to show that you welcome their attempt and consideration to purchase your particular product. Additionally, this attempt will also help customers to appreciate your efforts, which in turn would give them a warm welcoming feeling to your company and the products you have to offer. If you are interested in understanding the purpose of thank you sale letters to customers, well you are in the right place. Keep pursuing this article and you would understand its sole purpose.

Studies have shown that sending an IMMEDIATE thank you letter can have a dramatic impact on follow up sales.  In fact, I had one friend who sent along an additional sales letter for an upsell WITH the thank you letter and 2 or 3 times out of  10 added an additional $700 sale for his troubles.  I go into this strategy for sales thank you letters in the Book of Secrets.

Since many online businesses desire an increase in their online sales to ensure success and expansion, it is necessary for companies to acquire sufficient potential and prospective customers. But how can one achieve this? We might try improving our products, or posting numerous Ads via Craigslist to increase our potential customers. All this is vital for the sustenance of an online business, but the key to gaining more sales from our potential products is through direct sales thank you letters.

Once you have achieved customers for your products, you must treat these customers with care and respect. This in turn would make customers more aware of your online business and the products it has to offer. Sending customers a sales thank you letter after they have purchased your product or service is the best means to welcome them to your company. Within your sales thank you letter you must also remember to give a detailed introduction of your web site. Doing this would help customers to remember your online business more easily.

Additionally, you must also remember to mention the variety of products and services which your online business has to offer via your web site. Make sure that you are convincing but at the same time very appreciable towards the customer. Remember, you must show the customer that you are a humble and co operative online business that is solely centered on satisfying customer’s needs. Once you have gained customer awareness towards your online business, you are most likely to witness another purchase from your customers.

Your sales thank you letter should be sent to customers via their email. You can also insert a phone number in addition to your web site landing page to help customers locate your products. In order for a customer to purchase your product, he or she must first locate your web site. However, this can be a challenge considering the numerous online businesses which are saturating the internet today. Thus, it is imperative that you email your few customers with a sales thank you letter indicating that you appreciate their purchase, while at the same time introducing them to your other products and services that you have to offer. Once the customer feels welcome to your online business through the means of a sales thank you letter, he or she is more inclined to continue purchasing your products, thus spreading the word of your online business which in turn can attract more potential customers to your web site.

Need help in creating sales letters?

Are you an entrepreneur who intend on selling your product and service via the internet? Are you unsure of how to write an effective sales letter of recommendation to grab the attention and interest of prospective customers? This article will provide effective tips that you can use when writing a sales letter of recommendation.

A killer sales letter of recommendation must consist of eight (8) components. And it is critical that you use all these items when writing your sales latter because this will ensure that it has a maximum input. Following is the list of eight essential components that are required in your sales letter of recommendation.

• Develop a headline: the aim of a headline is to grab the customer’s attention. Your headline must be powerful and can be a few sentences. Your product or services offered should be stressed within this headline. And it is recommended to test your headline first to see its return rates. You must also quote and capitalize your headline and use a red font colour when formatting it. Such formatting steps have been proven to increase sales level for online business owners.
• Subheading: is a smaller headline usually known as a second best headline in your sales letter of recommendation.
• Salutation: a salutation is used to initiate a welcoming and positive relationship with the reader. It is wise that you use a “Dear friend” salutation when addressing the customer.
• Opening paragraph: the opening paragraph must be straight forward and precise. Additionally, it should tell the reader exactly how they can benefit by purchasing your services or products. It is recommended that you start your opening paragraph with short powerful questions to entice the reader to keep on reading the letter.
• Ensure credibility: if you have made millions from your product/s, you should state this evident claim via your letter. Remember a customer prefers to see tangible evidence (payment total, or actual check) before actually purchasing a product or service.
• Testimonials: the aim of your testimonial should be to support your credibility. Testimonials can be achieved by surveying other past customers. You can also write effective case studies relevant to your product and service. Via these case studies you must write how your product has been helpful to previous customers. If your product is new, then you can give your product away in exchange for testimonials. Avoid making up testimonials as this is poor and unethical business practice.
• Mini-headlines: must be written below your testimonials and should be concise, simple, and benefit-driven.
• More testimonials: can make your sales letter of recommendation more solid and the reader would be more enticed to purchase your product.

If you consider these eight pointers when writing your sales letter of recommendation then you are on the path to writing an effective and successful sales letter that can guarantee you customer’s interests to your products and services. You must also ensure that you take the time to brainstorm effective headlines that are necessary for successful sales letter of recommendation.

Need more help in writing your sales letters?

A professional sales letter is more inclined to attract prospective customers for your online business. But many online business owners are inexperienced in writing professional sales letters from scratch. And one cannot simply write a sales copy just by saying some basic details about the company. No! For business owners to be able to write professional sales letters, he or she must consider the following pointers.

People may often wonder what big deal about sales letters is. Well sales letters are the first thing readers will consider before they actually purchase your company’s product or service. By all means, it is the first impression they have on your product and business. And if you have created a clear and powerful sales letter, then you are guaranteed to have an increase in prospective customers who are interested in your business and what it has to offer.

Your professional sales letter must not include spelling and grammatical letters as this can lose customer’s interest to your products and services. Thus you must ensure that your sales letter is professional enough so that your business would remain highly competitive within the market. A well written sales letter must also display your professionalism and must be well stated and formatted.

Additionally, your sales letter should be free from all errors and must flow naturally. Remember, you do not wish to advertise your business death, so your letter should not only aim at receiving a sale from your customer’s money. That is, you should display a friendly relationship with the reader as this is the key to making increased sales for your online business.

Aside from ensuring that your sales letter is readable, professionally done letters should always be appealing. Broadly speaking, you must ensure that your sales letter look good with appropriate colour, style, size and font formatting, for this can higher the chances of customers reading your sales letter and actually purchasing your product. The type of style you use within your sales letter must be relative to the type of business or industry you are allocated within. For instance, if you are a toy making business, you should use primary, bright colours with crayon-like fonts to create your sales letter.

Now if you acquire assistance in writing your sales letter, you can use specialist software to help you create your professional sales letter. This in turn can be very cost effective and time saving on your behalf.

In retrospect, the first impression is vital for your business success. And this can be gained from a well written professional sales letter. Thus as a business owner, you must ensure that you take sufficient time in writing and creating the best professionally done sales letter to increase the progress of their business. Putting forward adequate effort and time into creating professional sales letters for your company would lead to successful results on behalf of your online business. Yes, it might take some time especially if you are new to the field of sales letter writing, but you wouldn’t be disappointed with the final results.

There is absolutely no doubt that the difference between the salespeople that are successful and those that are not is their ability to maintain relationships with clients. For those that are able to establish strong follow up relationships, the customers become very loyal to them. There is the need therefore to appreciate the value of a follow up sales letter. This is because it has the ability to boost your referrals, response and retail. Let us therefore examine some of the important issues with regards to a follow up sales letter.

One of the important tenets of a follow up sales letter is your ability to provide the potential customer with something considered of value for free. This could range from things like promotional materials, catalogue, manual or even an item that would help in the maintenance and care of the product. This could also be a great chance to provide them information about any upcoming special offers. You should able to explain where and how they can get access to these special deals.

Moreover, if purchase has ever been done by the customer, the follow up sales letter should offer some supplemental information about the bargain. Do well to let the person understand the maintenance and proper care of the product or service and what to do when there are problems. For the products that have a warranty, there should be enough information concerning the deadlines, procedures and details with regards to the warranty. In addition, there is the need to remind him or her of any guarantee that your company has.

One of the most important components of your follow up sales letter which can never be overemphasized is to thank your client for doing business with you. You must be able to express you immense gratitude in no mean words. His or her selection of your products or services should be well complimented. Moreover, the letter can also bring out anything that is specific that he or she did to assist in making the transaction a successful one. Indeed this one step would go a long way to help if your company includes recruiting people to work under you or with you. Aside this, it helps the customer to always remember you since you have been able to single out something that he or she does very well.

In writing these follow up letters for sales purposes, one of the things many people forget is the tone of the letter. Under normal circumstances, you should not use formal language. Make sure that the tone is as conversational as much as possible but never go to the extreme. There is no doubt that a good sales follow up letter would have a combination of the formal and informal sides of language usage. What this depicts is your level of professionalism and ability to be easy going as well. You can assume that the customer is before you and then write in such a stance to show how you feel.

In any form of marketing, there is no doubt that a good introductory letter would help one to sell his products or services effectively. This also applies to an introductory sales letter which is equally important.

It is therefore crucial that one comes to terms with the vital components of a sales introductory letter in order to get things right. Let us therefore examine this vital matter in greater detail.

One of the very crucial components of an introductory sales letter is the use of power words. Under normal circumstances, a good letter should have about twelve to twenty five power phrases and power words and also a minimum of one in the headline so that it achieves the desired impact. When you have access to a wide array of choices they you would even have more power. There are available more than 1,200 words and phrases that you can choose from.

Obviously, there would be no force in your letter if these power words and phrases are not existent. You would therefore face a difficult task if you do not use these words. There is the need to excite some qualified responses from your readers and target audience by the use of these power words. This way you would also get some unsurpassed response that would get more sales into your coffers. Writing an introductory sales letter has never been that easy.

There are many of these words and some of these would include: assign, assess, assemble, aspire, aspired, ascertain, ascertained, articulated, arranging, arranged, arrange, aroused, arbitrated, approving, approved, approve, analyze, appraised appointed, apply, applied, appeased, appalling, anticipate, answered, announcing, announce, analyzed, amplified, amended, amazing, amaze, amassed, alternative, altered, alluring, all-star, allotted, allocated, alleviated, aligned, alerted, alert, aided, aid, affordable, affirmed, affirm, advocate, advise, advertised, adventurous, administer among others.

The magic power words in your introductory sales letter should be able to activate great ideas in the letter in order to provide for more profitability. Moreover, when you add certain words from the list that has been provided above, it would make the potential client to act more quickly. You would then have to assess and appraise the letter for the reason which it was intended.

Apart from this, there is the need to introduce you to the potential client and then get the lead. Indeed without the leads, the sales cannot be generated.

There should one main purpose behind the introductory sales letter and this should be to get one prospective person to respond very quickly. You cannot just use these power words or phrases to just inform the potential client as to the profile of the company or what he should know one year from now. It should indeed provoke him or her to act with an acceptance of your offer to respond.

Normally, the use of more power words in the letter should be able to produce tremendous responses. This way you would be on your way to a higher sales level leading to greater profitability.