If you believe what you hear in the news, many countries of the world have gone through a bit of a recession.

Let’s say that you want to boost sales without spending a lot of money.  How can you do it?  You already know the answer.  Marketing.  More marketing.

Here are the steps:

1.  Ask yourself, “What do my customers really want?”

Even if it’s something not directly related to your product or service, perhaps you can find a way to tie it in.  I remember reading a great story about how one marketer for a minor league baseball team in Hawaii needed to drum up attendance.  It seemed that everyone loved attending picnics.

So this enterprising marketer created a picnic night at the ballpark. People ate it up.

2.  Target a specific segment or group of your customers

You can’t develop a great offer for a nebulous blog of people.  Instead, select a sub-group of your customers, so you can create a great offer for them.

For example, in my business I have a segment of customers who are under age 30, have graduated from college but are disillusioned with the corporate world.  For these people, I could put together a special package called the “Up-And-Comer’s Kit For Escaping The Corporate World and Finding Fulfillment.”

What OFFER could you put together for a specific group of people that would uniquely meet their needs?  Maybe you get a few other businesses to throw in a few things to make your package more attractive.  And in return, you give those businesses something of yours they can package in.

For a specific group or segment of customers, you’re creating the ideal offer.

3.  Create a sales letter, teleseminar, webinar or web page that systematically gives the benefits of taking advantage of the offer today.

I’ve always felt that good sales letters are me-to-you communications.  In other words, a good sales letter sounds just as though we were sitting down over coffee and I was explaining the offer to you, casually and without sales pressure or hype.

That’s what a great sales letter does. It’s a conversation.  Now, that sales message can be printed on paper, put on a web page, sent in an email or delivered via fax.  The VEHICLE that sends the sales message is far less important than the message itself.

Anyone who uses email knows about these letters. Almost every day you get a few and they are not that long but you do not bother to read. There is a reason for that. They have come to the wrong place. When you write a direct mail you must remember few things get results from them. If not the letters will end up in the waste bin and your effort will be in vain.

It is not easy to get a letter of this nature delivered to the people concerned. Once you achieve the difficult feat you must get the maximum out of that.

In the first place your direct mail sales letter should go to the target. When you write the letter you must write to the procurement manager and not to the company CEO. If it goes to the procurement people you stand a chance to sell your product to them. Your letter has to be very concise and to the point. If the reader has to read a long introduction he probably will not read it at all.

When you write about the product you are going to sell you need to describe about the merits of your product but never try to explain the different features of the product. Instead try to explain the benefits the customer is going to derive from your product. Try to convince that your product is the best out of the lot.

Don’t try to be too official. Write in simple language as if you are talking to the reader. Make it more personal looking. This type of direct mail intends to build up a relationship rather than making a sale. So, try to establish connection rather than selling.

While writing your mail in simple language, make it short. One page letters are the most effective. You can offer something to the recipient and make it an offer with no risk. Give them discounts with deadlines. Make you letter a reply paid one. This eliminates the expenditure for your customer.

When you offer a product it is always good to give a guarantee. There are various types of guarantees. Guarantee will give the confidence for your customer to develop trust towards your product.

Testimonials are a must for any product to persuade a customer to buy it. When a customer reads a testimonial he will notice that your product has been used by others and it looks trust worthy. This will help you build up a relationship with your customer.

Your letter could go to the recipient through email or the ordinary post. If it doesn’t bring results the first time don’t just give up. When you send mails to 100 people there are only five people replying. This is a good figure for a no cost campaign.

IF you can get your mail delivered to the right person it is not difficult for you to get him to read it if you follow these simple tip which will make a big difference in your letters.

Need help in writing your sales letters?

If you are searching for that effective tool to assist you in creating effective sales and marketing letters then you should consider reading this article, for there are some tips you must consider when writing a marketing and sales letter to grab readers interest towards your product and services. Essentially, you must know how to target the market you are trying to reach- for this the key to gaining potential customers. And to target the market, you must first know to write effective sales and marketing letters.

The first tip you can utilize on when writing sales and marketing letters for your online business is a ‘sales letter generator’. The software type will simply show you the steps you can use when writing sales letters. Additionally, not only does it shows you exactly how to write sales and marketing letters, but it is guarantee to help you in writing the most powerful and effective letter that is necessary for online business success.

If you are wondering how to go about using this particular software, well it is very simple. All that is required from you is to enter some simple information regarding your particular product and service, and this sales letter generator software does the rest of the work. Whether you are looking to create professional or simple looking sales letters, this particular soft ware can help you create just this. Additionally, this program has been used by numerous online businessmen who have successfully gained optimum results and increased sales through this soft ware. So if you are wondering whether the sales letter generator is effective enough when used, well it is proven to give you the best sales and marketing letters that your online business require.

We all know that marketing expenses for your online business can be very straining to bear, and marketing can take a lot of time to get started. However, if you know how to locate the best tools to assist you in getting started to increase your sales level, then you can automatically witness an increase and popularity in your online business. And the sales letter generator can help you with this endeavour! Within a few minutes, this particular software will create the best looking professional sales letter for your potential customers and targeted market. Whether you are looking to increase your sales, or aiming to target that specific market, the sales letter generator software can help you with this goal.

So if you have used numerous tools and was not able to see an increase in your marketing sales, then you should consider opting for the sales letter generator soft ware. Even if you are inexperienced in creating sales and marketing letters for your online business, you can still use the sales letter generator to help you target your specific market or prospective customers that you trying to reach out to. And within a few minutes you are presented with the most powerful and persuasive sales and marketing letters which is guarantee to help increase your business sales.

Instant sales letters are needed by all business owners to help introduce their products to potential customers in the market today. And it is still considered to be an effective and valuable means of advertising for all business owners. When writing instant sales letters however you must first follow these essential tips.

You must ensure that you have a post script and proper introduction as most potential customers are likely to check these two parts of the letter before actually deciding to read the overall letter. Thus, you must ensure that your introduction and opening statement are precise while at the same time displaying the general message of your sales letter.

Secondly, you must pay attention to the letter’s layout. That is you must ensure that your paragraphs are properly structured, as the more organized and detailed your letter is, the more comfortable the customer will feel when reading the letter. You must also avoid writing confusing letters, as this will result in your letter heading straight to the trash.

Keep your sales letter short and simple. Sales letters should be at least one page long. The longer the sales letter content is, the more bore some it might be to customers, as no one like advertisements which are lengthy.

You must also avoid jargon writing. Business owners, who use immense amounts of “jargon” with the aim to impress readers, are more likely to confuse customers with this sort of fancy language. Thus, it is recommended that you try to be simple and avoid sounding like a con man out to impress customers.

You must always go for the bottom line and stick to point. Whatever point you are trying to make, just say it plain and simple. The more complicated your sales letters are, the more customers will be irritated and confused. So try not to beat around the bush as we all know where that can lead to.

Consequently, you must remember you are aiming to sell a particular product or service via this sales letter, so emphasize about the benefits that this product can offer to potential customers. Do not stress on pointless details such as high tech materials, research and new creations that went into the making of other products- for this is irrelevant!

Proper communication is also necessary when writing instant sales letters. This simply means that you should keep your tone light and conversational. Your approach and tone of your letter must suit the type of customers it is intended for. If your sales letters are targeted for high income business people, then you should use corporate jargon within your sales letter.

Try not to push for a sale as customers would lose interest in your company. You should instead aim at receiving the customer’s interest. Additionally, you should offer special deals and guarantees as this can convince and persuade customers to purchase your products even more.

For business entrepreneurs who do not have sufficient background in writing, making a sales letter may prove to be a bit difficult. With so many thoughts in mind, it is indeed hard to organize such thoughts into a powerful content that would convince the readers to purchase your products or use the services you offer. Fortunately, you can now find sample sales letter on the Internet that can help you in your sales letter writing tasks.

Most of the sample sales letters on the Internet were written by professional copywriters who are trained in writing different types of business letters. There are literally thousands of free sample sales letters on the Internet today. Browsing through the different major search engines allow you to find a great sample sales letter that will aid you in promoting your products through a good business correspondence. Apart from samples of sales letters online, there are also template sales letter packages available for download at very affordable prices.

The good thing about the downloadable sales letter templates is that they are very easy to use. They are actually pre-written by professional writers and formatted by professional graphic designers. The templates are mostly created in Microsoft Word format but others can also be used using different software. Sales letter templates are very user-friendly. All you need to do is choose between the several style sheets and insert your customer’s information and you are on your way to converting prospect customers into loyal customers.

If you are just starting your business, it is very important for you not to blunder in your sales letters. Not only that it would be costly on your part, it would also cause losing prospect of customers. Sending hundreds of sales-letter mails to your prospect customers does not come cheap at all. And what’s worst is that you get no responses from your mails.

While sales letters can be done through email nowadays, most business owners especially those who are just starting usually do it in the old way– through snail mail. The problem with sending sales letters through email is the huge possibility that they would just go to the customer’s recycle bin without being read. What most business owners do is that they send them through snail mail and include some small and inexpensive tokens like pens or highlighters with the company’s logo and contact information at them.

By using a sample sales letter or a sales letter template, you are assured that your sales letters will attract more customers and allow you to keep your existing and loyal customers as well.

Sales letter software is just one of the several breakthrough internet tools available for online business owners looking to build up profits. Admittedly, not everyone knows how to write compelling sales letters that does not only influence your web visitors, but also compel them to action. And in this case, you want them to respond to your sales message and part with their hard-earned money – a task that is never simple, to begin with.

Is writing sales letter really as hard as it seems? A lot of internet marketers spend hours and hours writing a copy of sales letters, only to find out later on that all of those efforts were put to waste since they were poorly written. Aside from the fact that they did not produce the sales you wanted, it even blemished your online reputation as an internet business. Since your sales letter will serve as your virtual salesman, you need to take advantage of tools such as sales letter software to do the work for you.

If you are still on the phase of establishing your business and trying to build your prospects, it is too expensive to hire a writer that will write your sales letter for you. That would be around $500 of fees to hire an excellent copywriter, which you could have saved or spent on reliable sales letter software. Unlike hiring a copywriter for your business, buying your own software is just a one-time payment that can be treated as part of your capital investment.

When you purchase a sales letter software, you can access pre-made templates for sales letters that are determined to be of high impact to customers. Therefore, you simply have to fill out the details that you want to spread onto your prospects about your business. There is no need to deal with complex HTML codes or hiring expensive copywriters since this software does it all for you.

Depending on where you purchase the software, you can also avail of additional tools to help make your sales writing even more proficient. There are tips on how to come up with attention-grabbing headlines, step-by-step guide on how to produce high impact content, and automatic meta tags creation for improved search engine optimization.

Aside from the obvious benefit of coming up with high quality sales copy via the sales letter software, you can also make savings in time and money. You no longer have to shoulder payment of professional sales writing services and yet you get the same impact on prospects and customers. In addition, you can quit worrying about how to come up with a compelling sales letter since the software does it for you, allowing you to focus on other essential aspects of your business.

A sales cover letter is important because it gives a lasting impression to your employers or clients. It shows whether or not your product or service is good enough to be considered. The way you market and sell a product should show the quality and your confidence in it. With today’s competition, you have to have a cover letter that can make any client or importer check out your web site. A bad cover letter will definitely ruin your chances of landing a deal. Here are some mistakes that most entrepreneurs commit in writing a cover letter.

• A cover letter without the company’s website. It is true that not all importers or clients read the cover letter. But there are those who read it as well. Since you do not know whether or not it is needed, you might as well include it.
• Addressing the letter to “to whom it may concern”. Not putting a specific name on the address gives the impression that you are being lazy. This shows the client that you did not even have the initiative to name the person or the company you will have business with. It is important that you call or research about the company ahead and ask for the name of the manager or whoever is in charge. There are instances, however, when you cannot gather this information. For these cases, you can use the name of the company instead. This does not live up to using the name of the person you will have direct contact with but at least it is specific. And a well written sales cover letter should be specific.
• Try to focus on what your product can do for the company. Most inexperienced cover letter writers tend to commit the mistake of writing long paragraphs about the service or the product. Remember that your clients are in a business. They are after profit. You should show them that your product or service can contribute to the company’s success. It should not be an essay or a novel about the product’s history.
• Being vague on your wish for a meeting. Most cover letters end up with “I would be glad to hear from you”. A cover letter must be proactive. You should ask for a meeting. In fact you can even give a specific time frame telling your prospective client that you will contact them to arrange for a business meeting. With this closing in your sales cover letter, you are giving the impression that you are very willing to have business with the company.

Writing a business sales letter seems a daunting task because it entails persuading prospect customers to buy your product. Because of this, a lot of business owners resort to hiring freelance writers to write sales letter for them. While this can be of help, this is not really beneficial to the business since this comes with additional expenses.

The truth is, sales letter writing is really not as hard as you think it is. Even if you are a business owner who does not have any copywriting background, you can for sure create a business sales letter that will help you turn your prospect customers into loyal customers. In order to write an effective sales letter, consider these simple yet helpful tips below.

When writing a sales promotion letter, most business owners think too much of how their sales letter can be converted into a bucket of money. While this is the primary goal of writing one, focusing on this bottom line will not help you in coming up with a powerful business letter that will convince customers to patronize your product. This will only lead your prospect customers to think that you are just trying to drain them of their hard earned money.

An effective sales letter aims at letting the customers know of the benefits that they can get from buying the product. This can be done by highlighting the strong points of the products that set the product apart from the competitor’s product in the market. This task entails a basic knowledge of your prospect customers.

In order for you to pinpoint exactly the strong points of your product and relate them to the needs of your customers, you have to consider the demographics of your target market. Knowing your prospect customers will not only be helpful in achieving such goal, it will also allow you to perfectly attune your business sales letter in accordance to your customer’s needs. Knowing about your customers is the very key to developing an effective selling approach.

However, if your products have product-after-sale-support, make sure to emphasize them in your letter so as to convey a message that you are still there even after the sale of the product. Being able to successfully convey such message would for sure increase the number of your customers. Happy and satisfied customers will further do the marketing for you by spreading the word.

To be able to incite action, it will be helpful also to mention the advantages of making an immediate purchase of the product. Most customers, even if they have the intention to make a purchase, tend to procrastinate. Including a timed response incentive in your letter will make them act as soon as possible. This can be done by providing discounts for those who make a purchase within a certain amount of time.

Writing a business sales letter with these tips in mind will for sure allow you to create a powerful and effective sales letter aimed at increasing the number of your customers.

Online business entrepreneurs are always searching for ways to improve their marketing strategy. More often than not, online entrepreneurs tend to look at online marketing as a way to simply communicate with prospective consumers. However, they fail to get the idea that having a good sales marketing letter could be the key to success in marketing a product online.

The Limitations Of Online Marketing

The biggest disadvantage of having to market your product online is that customers would be reluctant to purchase your product because they could not actually see or even touch the product. They do not have the opportunity to personally inspect it. In addition to that, there is a lack of human interaction. It takes away your ability to convince customers and to address their actual concerns.

How Marketing Letters Help Online Selling

It is a fact that putting up an online business is a very lucrative business venture. But what most people do not know is that there are a lot of things to consider before you can build an online business. Your toughest challenge as an online entrepreneur is to market your online products.

In online selling, words are very essential. You must be able to translate emotions into words to compel people to respond. You must be able to direct prospective buyers to take action. You need to convey your product to the consumers. This is where marketing letters come very helpful.

A marketing letter is basically used for online marketing as a sales tool. It is a way to contact prospective buyers and persuade them to take a look at the products or services you are offering. It is more focused on being textual rather than visual.

If you have a very good marketing letter, there is a great probability that the prospective buyers will purchase your product.

The Importance Of Having A Good Marketing Letter

If you are an online entrepreneur, the Internet will serve as your avenue to reach out to prospective buyers. In line with this, your marketing letters will be sent via electronic mail or e-mail. Generally, over ninety percent of emails sent will never be fully read. So, make it a point to make your letters catch the attention and interest of the reader.

A good letter needs to be clear and convincing. Have a brief but precise headline. Make it catchy and interesting. Demonstrate a need and tell your prospects about what your product can offer and what it can do to solve their problems. Discuss the possible benefits that they could get from your product.

After you have stressed the relevant points, you should include your contact information or a link to your website. Provide clear instructions so that the prospects will not be confused.

You should always keep in mind that your marketing letter will serve as your sales tool in the absence of a salesman. If you have this in your sales tool arsenal, then you will surely have better sales.